The values here are either "marketing" or "credit check". After that I have one column called "purpose" (reasons these respondents use a product purchased from a company). The first column is respondents, and there are 20 of them. I made up a survey with responses just to use it in Nvivo. So I was experimenting with NVivo some more, and I came up with a more concrete question. and got to watch my first cricket match live(aussie vs sri lanka)! Also I really miss footy! I followed that the whole season, even went to fed square to watch the first final. It's actually become one of my favorite places in the world, and I've been traveling around the world since I was a child. I actually celebrated my birthday on the first day of classes of semester 2. I was there from beginning of July 2010 till the end of November 2010 studying on exchange. Oh nice, same uni! I can imagine the weather. Good luck with your journey and let us know how you get on. There are some good books about qualitative research out there - try Lyn Richard's " Handling Qualitative Data" and Pat Bazeley's " Qualitative Data Analysis with NVivo" You can also copy NVivo charts or models into your presentation - everyone loves a picture! These memos can be exported to Word and can be useful when you're presenting to your boss - whether you decide on a report, PowerPoint presentation or whatever your boss requires. As theories start to consolidate (for example, flexibility seems more important than remuneration), make memos to capture your insights.If you want to compare responses based on the company - for example, compare the responses of women from company A and B - you'll need to set-up a case node for each participant and assign their company and other attributes like gender.Can you see any patterns - do participants talk about job satisfaction in relation to remuneration?
For example, open the node 'job satisfaction' and review all the material in one place.
Have you done some reading about the issues under investigation? If any themes have emerged from the literature, you can create nodes for them in NVivo - then when your transcripts come in, you have a starting point for coding.Why are you doing this study? What question are you going to answer? What do the stakeholders expect? If you can define these clearly it will help you to decide which themes are important and ultimately make it easier to shape a suitable outcome. Consider your purpose, goals and outcome.Truth is - every research project is different and thematic research is an iterative process that involves reading, coding, making memos, querying the data to get different perpectives, more reading and so on. The great questions you ask go right to the heart of the big question "How do I do qualitative research?" Again, I understand I can use queries and/or reports, but while experimenting, I haven’t been able to come up with anything meaningful, and I’m not sure if it is because I am missing some important steps.Īny ideas/questions for clarification would be much appreciated. Once I get the transcripts and go through whatever above relevant steps, I do not know what output to present to my boss and our clients. Last thing is I can’t figure out what the ideal output should look like, if anything.
Because of this, I am not sure which queries or reports to run or what useful information I can get out of doing so – I’m not sure what to compare and how to extract meaningful insights.ģ. I want to emphasize that I most likely will not be comparing the individual interviewees’ attributes/demographics since they are representing their companies rather than themselves. I can’t quite figure out what to do after this. I got a rough idea of how to extract themes by first running a query for word frequency and judging which words/themes are most relevant. Currently, I’m downloading sample transcripts from the internet to experiment and prepare myself for the real thing.ġ. For my project, I will be receiving depth interview transcripts and then doing a thematic analysis.
I haven’t yet figured out if this is the right software for me.
I’ve been using the NVivo 9 trial version for about a few weeks non-stop now.